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YouTube-Hits zwischen Diversifikation und Integration

  • Merja MahrtEmail author
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Part of the Medien • Kultur • Kommunikation book series (MKK)

Zusammenfassung

Eines der wesentlichen Merkmale von Onlinemedien und -plattformen im Vergleich zu Massenmedien ist ihre quasi unendliche Größe und inhaltliche Vielfalt. Nutzer finden wesentlich mehr Angebote, die ihren Präferenzen entsprechen, und Anbieter können auch mit Nischeninhalten noch ein Publikum ansprechen.

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Copyright information

© Springer Fachmedien Wiesbaden 2017

Authors and Affiliations

  1. 1.Institut für Sozialwissenschaften/KMW IVHeinrich-Heine-Universität DüsseldorfDüsseldorfDeutschland

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