Abstract
As put forward in the previous chapter, body weight, self-esteem and skepticism towards advertising share some influencing factors. These may be of special interest for further investigations, since they affect all three factors individually and therefore might cause changes in the relations of the three variables. Particularly, demographic criteria impact the three different variables.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2016 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Brauneis, S. (2016). Theoretical Framework: On the Relationship of Body Weight, Self-Esteem and Skepticism towards Advertising. In: The Relationship of Body Weight and Skepticism towards Advertising. Forschungsgruppe Konsum und Verhalten. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-14861-4_3
Download citation
DOI: https://doi.org/10.1007/978-3-658-14861-4_3
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-14860-7
Online ISBN: 978-3-658-14861-4
eBook Packages: Business and ManagementBusiness and Management (R0)