Empirical Research

  • Alexander FraßEmail author
Part of the Business Analytics book series (BA)


Based on the theoretical and conceptual foundations established in this study, the success factors governing after-sales services offered by German automobile manufacturers in China are analysed empirically, with particular consideration given to cultural influences. Success factor research and structural equation modelling are explained in Chapter 5.1. Then, Chapter 5.2 concerns the research design and provide all the details relating to the survey.


Partial Little Square Structural Equation Modelling Service Quality Variance Inflation Factor Path Coefficient 
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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.MF Gabelstapler Service GmbHHenstedt-UlzburgGermany

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