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Conceptual and Theoretical Foundation

  • Alexander FraßEmail author
Chapter
  • 978 Downloads
Part of the Business Analytics book series (BA)

Abstract

The development of a conceptual reference frame is the starting point of this chapter, in which the conceptual foundations are elaborated. The reference frame helps to structure and systematise the research process in a transparent and comprehensible manner, to show possible problem fields, and in particular to steer the conceptual and theoretical foundations during this process.

Keywords

Service Quality Customer Satisfaction Switching Cost Customer Loyalty Brand Image 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.MF Gabelstapler Service GmbHHenstedt-UlzburgGermany

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