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State of Research

  • Alexander FraßEmail author
Chapter
  • 962 Downloads
Part of the Business Analytics book series (BA)

Abstract

The identification of a deficit in research in Chapter 1.3 is derived from a comprehensive literature review of the state of research, which is shown in-depth in this chapter. The object of the investigation is primarily the after-sales and Chinese consumer behaviour of the topic groups, for which the automotive marketing serves to begin with as a parent frame. Due to the German perspective, the Chinese buying behaviour is considered in the context of intercultural marketing.

Keywords

Customer Satisfaction Automotive Industry Brand Loyalty Customer Retention Chinese Consumer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.MF Gabelstapler Service GmbHHenstedt-UlzburgGermany

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