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Introduction

  • Alexander FraßEmail author
Chapter
  • 980 Downloads
Part of the Business Analytics book series (BA)

Abstract

With a total revenue share of 20%, the automotive sector has been a core industry in Germany for a long time. However, the success of German automobile manufacturers is only partially based on the domestic market. In fact, the German automotive industry association ‘Verband der Automobilindustrie’ (VDA) recently reported an export ratio of 77%.

Keywords

Brand Loyalty Automotive Sector German Manufacturer Automotive Market Core Industry 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.MF Gabelstapler Service GmbHHenstedt-UlzburgGermany

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