Advertisement

Development and Empirical Testing of Hypotheses

  • Lena HimbertEmail author
Chapter
  • 490 Downloads

Abstract

After giving a comprehensive literature overview as well as an overview of relevant theories, this chapter focuses on the development of hypotheses and on the empirical testing of these hypotheses. This chapter is divided into two parts, first the influence of the unit price format on the consumers’ attitude towards individual products is analyzed. In the second part of the chapter, the influence of the unit price on the consumer’s attitude towards retailers is addressed.

Keywords

Structure Equation Modeling Product Category Purchase Intention Unit Price Price Processibility 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  1. 1.Technische Universität KaiserslauternKaserslauternGermany

Personalised recommendations