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Forschungsfeld Wissenschaftskommunikation pp 251–274Cite as

Rezeption und Wirkung öffentlicher Wissenschaftskommunikation

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Zusammenfassung

Der Beitrag beschäftigt sich mit der Frage, wie und auf welchem Wege Personen wissenschaftliche Informationen wahrnehmen und wie sich dies auf ihre Meinung zu Wissenschaft, ihr Wissen über wissenschaftliche Themen und ihr wissenschaftsbezogenes Verhalten auswirkt. Die Entwicklung der Forschung in diesem Bereich wird entlang der in der Wissenschaftskommunikation prominenten Paradigmen der Scientific Literacy, des Public Understanding of Science sowie des Public Engagement with Science aufgezeigt. Auf der Makro-Ebene lassen sich der Agenda-Setting-Ansatz, die Wissenskluft- und Kultivierungsforschung sowie die Theorie der Schweigespirale als relevante Wirkungsansätze für Informationen über Wissenschaftsthemen identifizieren. Auf der Mikro-Ebene wird die Rolle von Informationsverarbeitungsprozessen, Framing und Priming bei der Rezeption von wissenschaftlichen Inhalten thematisiert. Der Beitrag zeigt, dass der Großteil der Forschung in dem Bereich mit standardisierten Methoden (Survey-Forschung, Experimente) arbeitet und sich neuere Forschung vor allem der Rezeption von Wissenschaft online widmet.

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Empfohlene Literatur

  • Besley, J. C. (2013). The State of Public Opinion Research on Attitudes and Understanding of Science and Technology. Bulletin of Science, Technology & Society, 33(1-2), 12–20. doi:10.1177/0270467613496723

  • Lee, C.-J., Scheufele, D. A., & Lewenstein, B. V. (2005). Public Attitudes toward Emerging Technologies: Examining the Interactive Effects of Cognitions and Affect on Public Attitudes toward Nanotechnology. Science Communication, 27(2), 240–267. doi:10.1177/1075547005281474

  • Nisbet, M. C., Scheufele, D. A., Shanahan, J., Moy, P., Brossard, D., & Lewenstein, B. V. (2002). Knowledge, Reservations, or Promise? A Media Effects Model for Public Perceptions of Science and Technology. Communication Research, 29(5), 584–608. doi:10.1177/009365002236196

  • Retzbach, A., & Maier, M. (2015). Communicating Scientific Uncertainty: Media Effects on Public Engagement With Science. Communication Research, 42(3), 429–456. doi:10.1177/0093650214534967

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  1. Freiburg, Schweiz

    Julia Metag

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  1. Julia Metag
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  1. Universität Zürich IPMZ, Zürich, Switzerland

    Heinz Bonfadelli

  2. FWB, Deutsche Universität für Weiterbildung, Berlin, Germany

    Birte Fähnrich

  3. Institut für Medienforschung, Universität Rostock, Rostock, Germany

    Corinna Lüthje

  4. IFG Umwelt, Universität Koblenz-Landau, Landau, Germany

    Jutta Milde

  5. Zeppelin Universität, Friedrichshafen, Baden-Württemberg, Germany

    Markus Rhomberg

  6. Universität Zürich Inst. für Publizistikwiss., Zürich, Switzerland

    Mike S. Schäfer

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Metag, J. (2017). Rezeption und Wirkung öffentlicher Wissenschaftskommunikation. In: Bonfadelli, H., Fähnrich, B., Lüthje, C., Milde, J., Rhomberg, M., Schäfer, M. (eds) Forschungsfeld Wissenschaftskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-12898-2_14

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