Summary, Conclusions and Future Outlook

Abstract

One aim of the dissertation project was to test the applicability and generalizablity of two frequently used models of consumer behavior in a cross-cultural setting which are the Zone of Tolerance model and the Confirmation/Disconfirmation-Paradigm. Further, the potential influences of culture and personality on both models’ variables were investigated. After a general introduction to the topic and the discussion of the major theories explaining satisfaction and its related constructs, the research design of the doctoral thesis was introduced (Chapter 2).