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Grundlagen

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Personalmarketing im Internet

Part of the book series: Business, Economics, and Law ((BEAL))

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Zusammenfassung

Dieses Kapitel soll einen Überblick über die theoretischen Grundlagen des Personalmarketings sowie des Internets und des Internetrechts liefern. Des Weiteren sollen die wichtigsten Rechtsgebiete des Rechts des geistigen Eigentums näher beleuchtet werden.

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Correspondence to Caroline Bürge .

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© 2016 Springer Fachmedien Wiesbaden

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Bürge, C. (2016). Grundlagen. In: Personalmarketing im Internet. Business, Economics, and Law. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-11880-8_2

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  • DOI: https://doi.org/10.1007/978-3-658-11880-8_2

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-11879-2

  • Online ISBN: 978-3-658-11880-8

  • eBook Packages: Business and Economics (German Language)

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