Zusammenfassung
The identification of groupings or waves of popular music – the naming of the shared sound, or common attitude or trait that links bands or wider tendencies in popular music – has historically fallen to journalists and cultural commentators. To splash a weekly cover story announcing or heralding, and so branding, what is suddenly new is a way of covering more than one group – useful in hooking in a potential readership and in bolstering the public profile of the writer (“the term was coined by…”).
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Halligan, B. (2016). “A promo video is simply an advertisement for a song”?. In: Heinze, C., Niebling, L. (eds) Populäre Musikkulturen im Film. Film und Bewegtbild in Kultur und Gesellschaft. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10896-0_20
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