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Furchtappelle in der Gesundheitskommunikation

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Handbuch der Gesundheitskommunikation

Zusammenfassung

Furchterregende Botschaften werden insbesondere im Bereich der Gesundheitskommunikation eingesetzt, um gesundheitsrelevante Verhaltensweisen der Adressaten in einer intendierten Weise zu beeinflussen. In diesem Kapitel werden die theoretischen Annahmen zur Wirkung von Furchtappellen auf zentrale Modelle des Gesundheitsverhaltens angewandt. Gestützt auf zentrale empirische Befunde zur Wirkung von Furchtappellen im Gesundheitsbereich werden Empfehlungen für die Praxis abgeleitet. Daneben wird auch auf die kontroverse Bewertung des Einsatzes von Furchtappellen in der Gesundheitskommunikation eingegangen.

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Authors and Affiliations

  1. Wirtschafts- und Sozialwissenschaftliche Fakultät, Departement für Kommunikationswissenschaft und Medienforschung, Universität Freiburg, Freiburg, Schweiz

    Alexander Ort

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  1. Alexander Ort
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Editors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Fakultät Rehabilitationswissenschaften, Technische Universität Dortmund, Dortmund, Germany

    Matthias R. Hastall

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Ort, A. (2019). Furchtappelle in der Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_35

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  • DOI: https://doi.org/10.1007/978-3-658-10727-7_35

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