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Handbuch der Gesundheitskommunikation pp 423–432Cite as

Krisenkommunikation im Gesundheitsbereich

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Zusammenfassung

Gesundheitsbezogene Krisen wie die H1N1-Pandemie sind unvorhergesehene Ereignisse, die die Akteure der Gesundheitskommunikation vor Herausforderungen stellen. Das Feld der Krisenkommunikation analysiert in diesem Zusammenhang Handlungen, die das Ziel haben, die Situation zu bewältigen, die Bevölkerung angemessen zu informieren und die Reputation der eigenen Organisation zu schützen. Der vorliegende Beitrag beschreibt grundlegende Modelle der Krisenkommunikation und empirische Befunde aus dem Gesundheitsbereich, um auf dieser Basis evidenzbasierte Handlungsempfehlungen abzuleiten.

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Author information

Authors and Affiliations

  1. Sozialpsychologie: Medien und Kommunikation, Universität Duisburg-Essen, Duisburg, Deutschland

    Stephan Winter & Leonie Rösner

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  1. Stephan Winter
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  2. Leonie Rösner
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Correspondence to Stephan Winter or Leonie Rösner .

Editor information

Editors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Fakultät Rehabilitationswissenschaften, Technische Universität Dortmund, Dortmund, Germany

    Matthias R. Hastall

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Winter, S., Rösner, L. (2019). Krisenkommunikation im Gesundheitsbereich. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_34

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  • DOI: https://doi.org/10.1007/978-3-658-10727-7_34

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  • Online ISBN: 978-3-658-10727-7

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