Skip to main content
SpringerLink
Log in

Einführung

  • Chapter
  • First Online:
Book cover Strategisches Management

Zusammenfassung

In diesem Kapitel werden am Beispiel zweier Unternehmungen die Fragen entwickelt, die eine Unternehmung zu beantworten hat, wenn sie im Wettbewerb bestehen will und welche Aspekte den zukünftigen Erfolg beeinflussen.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 59.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 74.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Literatur

  • O. V.: Microsoft: Druck von allen Seiten. MM. 27(12), 114–133 (1997a)

    Google Scholar 

  • O. V.: Speed ist alles. MM. 27(5), 170–177 (1997b)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Herdecke, Deutschland

    Martin K. Welge

  2. Universität Mannheim, Wiesbaden, Deutschland

    Andreas Al-Laham

  3. Mercator School of Management, Universität Duisburg-Essen, Duisburg, Deutschland

    Marc Eulerich

Authors
  1. Martin K. Welge
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Andreas Al-Laham
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Marc Eulerich
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer Fachmedien Wiesbaden GmbH

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Welge, M.K., Al-Laham, A., Eulerich, M. (2017). Einführung. In: Strategisches Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10648-5_1

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-10648-5_1

  • Published:

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-10647-8

  • Online ISBN: 978-3-658-10648-5

  • eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics

Search

Navigation