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Kleine Businessplan-Kunde

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Zusammenfassung

In diesem Kapitel beschreiben wir zunächst, was unter einem Businessplan allgemein zu verstehen ist. Wir nehmen dann die historische Entwicklung des Instruments in den Blick, das seine Wurzeln in der strategischen Planung hat, bevor wir die typischen inhaltlichen Bestandteile betrachten. Abschließend erläutern wir die im Zusammenhang mit der Verwendung des Businessplans üblicherweise genannten Zielgruppen und Funktionen.

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Author information

Authors and Affiliations

  1. Berlin, Deutschland

    Stefanie Kunze

  2. Hamburg, Deutschland

    Arne Offermanns

Authors
  1. Stefanie Kunze
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  2. Arne Offermanns
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Correspondence to Stefanie Kunze .

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© 2016 Springer Fachmedien Wiesbaden

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Kunze, S., Offermanns, A. (2016). Kleine Businessplan-Kunde. In: Mythos Businessplan. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-09911-4_4

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  • DOI: https://doi.org/10.1007/978-3-658-09911-4_4

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-09910-7

  • Online ISBN: 978-3-658-09911-4

  • eBook Packages: Business and Economics (German Language)

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