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Globalisierung von Unternehmen ist keine Einbahnstraße

Desinvestition von Auslandseinheiten als hoch relevantes Phänomen mit erheblichen Forschungslücken

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Zusammenfassung

Während die Forschung zum Internationalen Management sich vor allem mit zunehmender Internationalisierung befasst – so mit Fragen der Marktwahl, Markteintrittsstrategien, Internationalisierungsprozessen – sind auch Marktaustritte und rückläufige Internationalisierung von Unternehmen keine Seltenheit. Desinvestitionen von Auslandseinheiten sind häufig. Benito zeigte, dass mehr als die Hälfte einer Stichprobe von Auslandseinheiten in 1982 innerhalb von zehn Jahren abgestoßen wurde.

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Morschett, D. (2016). Globalisierung von Unternehmen ist keine Einbahnstraße. In: Eckert, S., Trautnitz, G. (eds) Internationales Management und die Grundlagen des globalisierten Kapitalismus. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-09599-4_5

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  • DOI: https://doi.org/10.1007/978-3-658-09599-4_5

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