Mehr Happiness

  • Andreas Munzel
  • Jean-Philippe Galan
  • Lars Meyer-Waarden
  • Bernd Stauss
  • Margit Enke
  • Helmut Fleischer
  • Frank Trurnit
Chapter

Zusammenfassung

By the end of 2013, the largest social networking site, Facebook, counted over 1.31 billion monthly active users. Findings from related disciplines provide support for the positive effects of social activity, interactions, and connectedness on well-being. The present research investigates the effects of the size and intimacy of this online social network on happiness through the two social capital facets of bonding and bridging social capital. A study of 1,161 Facebook users shows that both intimacy and network size affect happiness through social capital. The findings contribute to research in marketing and computermediated interactions and highlight the impact of technology on relationships.

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  • Andreas Munzel
    • 1
  • Jean-Philippe Galan
    • 2
  • Lars Meyer-Waarden
    • 3
  • Bernd Stauss
    • 4
  • Margit Enke
    • 5
  • Helmut Fleischer
    • 6
  • Frank Trurnit
    • 7
  1. 1.Toulouse University 1 CRM CNRSToulouse Cedex 9Frankreich
  2. 2.Institute of Research in Organization Management (IRGO)Marketing an der IAE – Bordeaux University School of Management und MitgliedBordeauxFrankreich
  3. 3.Marketing an der IAE Toulouse School of ManagementToulouseFrankreich
  4. 4.IngolstadtDeutschland
  5. 5.TU FreibergFreibergDeutschland
  6. 6.DüsseldorfDeutschland
  7. 7.OttobrunnDeutschland

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