Abstract
From a business perspective, showing that lead-market-lag-market patterns may generally occur in the realm of age-based innovations (as in Chapter 3) is an initial insight, which may have a bearing on a number of business decisions with regard to innovation and commercialization of age-based products and services. Companies may, for instance, look out for characteristic lead-lag-patterns and conclude that particular country markets are significantly advanced compared to others – diffusion has a geographic imbalance, not taking place evenly across countries.
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© 2015 Springer Fachmedien Wiesbaden
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Levsen, N. (2015). Integrated Analysis of Lead Market Candidates Based on Extant Theory. In: Lead Markets in Age-Based Innovations. Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-08815-6_4
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DOI: https://doi.org/10.1007/978-3-658-08815-6_4
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-08814-9
Online ISBN: 978-3-658-08815-6
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