Abstract
Pointing toward the population aging trend undergone by many advanced economies as a major demand driver and catalyst for age-based innovation seems uncontroversial at best, possibly even verging on the commonplace. Nevertheless, evidence is abundant – and will be presented in the course of this study – that the sheer growth and affluence of elderly populations within these countries will lend increased commercial relevance to the development and commercialization of products and services designed to address their particular needs.
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2015 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Levsen, N. (2015). Introduction. In: Lead Markets in Age-Based Innovations. Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-08815-6_1
Download citation
DOI: https://doi.org/10.1007/978-3-658-08815-6_1
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-08814-9
Online ISBN: 978-3-658-08815-6
eBook Packages: Business and EconomicsBusiness and Management (R0)