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Automobilvertrieb

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Zusammenfassung

Die Beziehungen zwischen Hersteller und Händler sind oft von Misstrauen gekennzeichnet. Hersteller müssen sich zu Hunderten von lokal definierten Bezugsrahmen der Händler verhalten. Diese Spannung ist für den Händler einfacher zu bewältigen in Form von Bottom-up-Kritik, und es gibt nur eine Zielscheibe: den Hersteller.

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Notes

  1. 1.

    Einige ältere Herren meinen, dass sie, obwohl sie keine formelle Ausbildung haben, der letzten gebildeten Generation angehören, „denn das heutige junge Verkaufspersonal hat zu wenig Bildung“. Solche Ansichten können jedoch nicht zum Muster erklärt werden.

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Parment, A. (2016). Automobilvertrieb. In: Die Zukunft des Autohandels. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07887-4_4

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  • DOI: https://doi.org/10.1007/978-3-658-07887-4_4

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