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Gesellschaftliche Trends und Implikationen für die Automobilindustrie

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Zusammenfassung

In diesem Kapitel werden Megatrends für die Automobilwirtschaft diskutiert, wobei die langfristige Entwicklung der Automobilwirtschaft bzw. des Autohandels im Vordergrund steht. Die Trends Urbanisierung, Digitalisierung, Nostalgie, Ästhetisierung, Markt- und Angebotstransparenz, Teilungswirtschaft/Share Economy, Branded Society und Machtverschiebungen in der Wertschöpfungskette werden konventionelle Entwicklungen überlagern und tendenziell bestimmen.

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Notes

  1. 1.

    Es können auch zwei sein, wenn kein Drittunternehmer an der Transaktion teilnimmt, das heißt wenn der Arbeitgeber den Dienstwagen direkt vom Hersteller bzw. Händler kauft.

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Parment, A. (2016). Gesellschaftliche Trends und Implikationen für die Automobilindustrie. In: Die Zukunft des Autohandels. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07887-4_2

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  • DOI: https://doi.org/10.1007/978-3-658-07887-4_2

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