Zusammenfassung
In diesem Kapitel werden Megatrends für die Automobilwirtschaft diskutiert, wobei die langfristige Entwicklung der Automobilwirtschaft bzw. des Autohandels im Vordergrund steht. Die Trends Urbanisierung, Digitalisierung, Nostalgie, Ästhetisierung, Markt- und Angebotstransparenz, Teilungswirtschaft/Share Economy, Branded Society und Machtverschiebungen in der Wertschöpfungskette werden konventionelle Entwicklungen überlagern und tendenziell bestimmen.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Es können auch zwei sein, wenn kein Drittunternehmer an der Transaktion teilnimmt, das heißt wenn der Arbeitgeber den Dienstwagen direkt vom Hersteller bzw. Händler kauft.
Literatur
Astheimer, S.: Digitalisierung bedroht massenhaft Arbeitsplätze. Beruf & Chance, Frankfurter Allgemeine Zeitung. http://www.faz.net/aktuell/beruf-chance/arbeitswelt/neue-technologien-digitalisierung-bedroht-massenhaft-arbeitsplaetze-13664186.html. Zugegriffen: 24. Juni 2015
Balian Allen, R.: Personal Branding and Marketing Yourself: the Three PS Marketing Technique as a Guide to Career Empowerment. Balian Publishing Co, Waltham (2014)
Behrens, P.: On the art of stage. Perspecta 26, 135–142 (1990[1910])
Bienkowski, W., Brada, J., Radlo, M.-J. (Hrsg.): Reaganomics Goes Global. What Can the EU, Russia and Transition Countries Learn From the USA?. Palgrave Macmillan, New York (2006)
Boeing, N., Lubbadeh, J.: Sharing Economy Meins ist auch deins. Beobachter, 5 (2013)
Brorström, S., Parment, A.: Attraktiva platser bortom urbanisering och tillväxt. Studentlitteratur, Lund (2016)
Bryant, N.: Oprah impresses Sydney during Australia visit. BBC News, Entertainment & Arts, December 14 (2010)
Buick: http://www.buick.com/current-offers.html. Zugegriffen: 20. Aug. 2015
Bulbeck, P.: Wraps ‚Ultimate Australian Adventure‘. The Hollywood Reporter, Dezember 14 (2010)
Bundesministerium für Verkehr und digitale Infrastruktur 2015 Bundesministerium für Verkehr und digitale Infrastruktur: Verkehr und Mobilität, 20. September (2015)
Carswell, A., Byrnes, H., Fife-Yeomans, J.: Oprah slams funding criticism for her Australian trip. Herald Sun [Australia], Dezember 14 (2010)
Cijo, M.: You Branding: Reinventing Your Personal Identity as a Successful Brand. CreateSpace Independent Publishing Platform (2014)
Claro, D.P., Claro, P.B.O.: Collaborative buyer–supplier relationships and downstream information in marketing channels. Ind. Mark. Manage. 39(2), 221–228 (2010)
Clausecker, M., Göbelt, R., Heimlich, S., Knoblach, M., Resch, R., Stoffregen, M.: Mobilität 4.0. Perspektiven der Digitalisierung für den Personenverkehr. Wirtschaft und Politik Impulse, Managerkreis der Friedrich-Ebert-Stiftung, September (2015)
Dobers, P., Strannegård, L.: Design, lifestyles and sustainability: aesthetic consumption in a world of abundance. Bus. Strat. Environ. 14(5), 324–336 (2005)
Dumas, A., Mintzberg, H.: Managing design/designing management. Des. Manag. J. 1(1), 37–43 (1989)
Ferlie, E., Ashburner, L., Fitzgerald, L., Pettigrew, A.: The New Public Management in Action. Oxford University Press, Oxford (1996)
Fleet Logistics: www.fleetlogistics.com/about-us/value-proposition (2015). Zugegriffen:14. Dez. 2015
Freeman, M.A., Bordia, P.: Assessing alternative models of individualism and collectivism: a confirmatory factor analysis. Eur. J. Pers. 15(2), 105–121 (2001)
Furman, D.M.: The development of corporate image: a historiographic approach to a marketing concept. Corp. Rep. Rev. 13, 63–75 (2010)
Goldsmith, M., Ulrich, D., Rampersad, H.K.: Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand. Information Age Publishing, Greenwich (2009)
Harquail, C.: Symbolizing identity: when brand icons become organizational icons. Academy of Management Proceedings, August, H1–H6 (2006)
Hilbert, M., López, P.: The world’s technological capacity to store, communicate, and compute information. Sci. exp. 332(6025), 60–65 (2011)
Hillebrand, B., Biemans, W. G.: Dealing with downstream customers: an exploratory study. J. Bus. Ind. Mark., 26(2), 72–80 (2011)
Hiltonhead Automotive.: http://www.hiltonheadauto.com/Special/new/2015-Buick-LaCrosse-Leather-2636330113-2015_Lacrosse_Save_$8,000*-Bluffton-SC/52715220. Zugegriffen: 20. Aug. 2015
Holmes, J.H., Crocker, K.E.: Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products. J. Acad. Mark. Sci. 15(1), 27–35 (1987)
Hood, C.: The ‚new public management‘ in the 1980s: variations on a theme. Account. Organ. Soc. 20(2/3), 93–109 (1995)
Jenkins, S.: Thatcher & Sons: A Revolution in Three Acts. Allen Lane: London (2006)
Karabasz, I., & Kerkmann, C.: Gefahren der Digitalisierung, Wenn Hacker den Verkehr lahmlegen. Handelsblatt, 24. März (2015)
Kotler, K., Armstrong, G., Parment, A.: Principles of Marketing. Scandinavian Edition, 2. Aufl. Pearson Education Limited, Harlow (2016)
Laurell, C., Parment, A.: Marketing Beyond the Textbook – Emerging Perspectives in Marketing Theory and Practice. Studentlitteratur, Lund (2015)
Löfgren, O., Willim, R. (Hrsg.): Magic. Culture and the New Economy. Berg Publishers, London (2005)
Matzler, K.: Share Economy – oder das Ende der Konsumgesellschaft. Wirtschaftsblatt, 7. März (2014)
Motortalk.de: http://www.motor-talk.de/forum/a6-facelift-thread-t3046061.html?page=51. Zugegriffen: 8. Apr. 2016
Niskanen, W.A.: Reaganomics: An Insider’s Account of the Policies and the People. Oxford University Press, Oxford (1988)
Olins, W.: Corporate identity – the myth and the reality. J. Roy. Soc. Arts 127, 209–218 (1979)
Parment, A.: Car Distribution Organization. Strategic Issues in Four Configurations, Linköping Studies in Management and Economics No. 65., Doctoral Dissertation. LiU School of Management, Linköping University, Linköping (2005)
Parment, A.: Distribution strategies for volume and premium brands in highly competitive consumer markets. J. Retail. Consum. Serv. 15(1), 250–265 (2008)
Parment, A.: Automobile Marketing Distribution Strategies for Competitiveness: an Analysis of Four Distribution Configurations. VDM Verlag, Berlin (2009)
Parment, A.: Generation Y vs Baby Boomers: Shopping behaviour, buyer involvement and implications for retailing. J. Retail. Consum. Serv. 20(2), 189–199 (2013a)
Parment, A.: Generation Y: Mitarbeiter der Zukunft motivieren, integrieren, führen. Springer, Wiesbaden (2013b)
Parment, A.: Auto Brand: Building Successful Car Brands for the Future. Kogan Page, New York (2014a)
Parment, A.: Marketing to the 90s Generation. Global Data on Society, Consumption, and Identity. Palgrave Macmillan, New York (2014b)
Porter, M.E.: The Competitive Advantage of Nations. The Free Press, New York (1990)
Pratten, C.F.: Mrs. Thatcher’s economic legacy. In: Minogue, K., Biddiss, M. (Hrsg.) Thatcherism: Personality and Politics, S. 72–94. Macmillan, Basingstoke (1987)
Purkiss, J., Royston-Lee, D.: Brand You: Turn Your Unique Talents into a Winning Formula. Artesian Publishing LLP, London (2009)
PWC: Share Economy – Repräsentative Bevölkerungsbefragung, PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft (2015)
Rifkin, J.: The Age of Access: The New Culture of Hypercapitalism, Where All of Life is a Paid-for Experience. Penguin Putnam, New York (2000)
Rotschild, M. L.: Advertising strategies for high and low involvement situations. In Maloney, J., Silverman, J.(Hrsg.). Attitude Research Plays for High Stakes, S. 74–93. American Marketing Association, Chicago (1979)
Schimmack, U., Oishi, S., Diener, E.: Individualism: a valid and important dimension of cultural differences between nations. Pers. Soc. Psychol. Rev. 9(1), 17–31 (2005)
Skidelsky, R. (Hrsg.): Thatcherism. Chatto and Windus, London (1988)
Southerton, D.: Consumption, British Sociological Association Online. Sage, London (2012)
Spillane, M.: Branding Yourself: How to Look, Sound and Behave Your Way to Success. Sidgwick & Jackson, London (2000)
Stricker, K., Wegener, R., Anding, M.: Big Data Revolutioniert Die Automobilindustrie. Neue Möglichkeiten der Markendifferenzierung. Bain & Company, München (2014)
Triandis, H.C.: Collectivism and individualism as cultural syndromes. Cross-Cult. Res. 27(3–4), 155–180 (1993)
Vickers, A., Bavister, S., Smith, J.: Personal Impact: What it Takes to Make a Difference. Prentice Hall Life, Harlow (2008)
Vinen, R.: Thatcher’s Britain: The Politics and Social Upheaval of the 1980s. Simon and Schuster, London (2009)
Vogel, C.M.: Notes on the evolution of design thinking: a work in progress. Des. Manage. Rev. 20(2), 16–27 (2009)
Wall Street Journal: Oprah Winfrey to film episodes of her show at Sydney Opera House, 14. September (2010)
Whiteman, J. (Hrsg.): Fulfilling the Promise: what future for franchised car distribution?, ICDP: Chadwick (2000)
Wilson, J.S., Blumenthal, I.: Managing Brand You: Seven Steps to Creating Your Most Successful Self. American Management Association, New York (2008)
Wood, E.M.: The Pristine Culture of Capitalism: A Historical Essay on Old Regimes and Modern States. Verso, London (1991)
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2016 Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Parment, A. (2016). Gesellschaftliche Trends und Implikationen für die Automobilindustrie. In: Die Zukunft des Autohandels. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07887-4_2
Download citation
DOI: https://doi.org/10.1007/978-3-658-07887-4_2
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-07886-7
Online ISBN: 978-3-658-07887-4
eBook Packages: Business and Economics (German Language)