Corporate Culture as Coordination Mechanism

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes
Chapter

Abstract

The concept of corporate culture has gained attention in International Management practice and research since the late 1970s. In particular, the success of Japanese companies with their different management style raised awareness of the so-called “soft factors” that strongly contributed to those companies’ success. This Chapter explains the phenomenon and development of corporate culture and describes its contribution to the coordination of an MNC.

Keywords

Sugared Income Marketing Coherence Assure 

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  • Dirk Morschett
    • 1
  • Hanna Schramm-Klein
    • 2
  • Joachim Zentes
    • 3
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.University of SiegenSiegenGermany
  3. 3.Saarland UniversitySaarbrückenGermany

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