Social media, especially user-generated content, is a relatively young field of research. A research community is just forming around the topic. There is no common understanding of the subject, yet. Therefore, the following Chapter begins with an introduction of the notion of user-generated content and related terms for the work at hand in Section 2.1. I shall also give a summary of the range of understandings existing among other scientists. Furthermore, the classification of user-generated content is established that this work is based on.
KeywordsSocial Network Mobile Phone Social Medium Ethical Consumerism Social Media Platform
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