Abstract
The purpose of the chapter is to identify theoretical and methodological arguments regarding the relationship between innovativeness and the creation of future sustainable enterprises. The chapter is divided into three parts. In the first part, based on the literature regarding innovation management and corporate social responsibility (CSR), the key factors combining these two areas of exploration have been identified. Particular attention was paid to a new direction of research on enterprises of the future. As a result, an attempt was made to explain the ways of interpreting the concept of sustainable enterprises. In the second part, methodological arguments regarding perceptions of innovation and innovativeness have been included. This approach facilitates the combination of the two key concepts in the chapter: innovativeness with CSR. It is based on the assumption about the necessity of re-defining both innovation and innovativeness as a term. The research on these notions has led to constitute the subjective model of innovativeness, which includes the subjectivity of the participants of management process. This encompasses four elements: Conscious, emotional, cognitive, and behavioural, which provide directions in the scope of creating sustainable enterprises. In the third part of the chapter, the conditions of using the subjective innovativeness model for creating sustainable enterprises functioning in a greatly turbulent environment have been presented. The chapter concludes with a summary and conclusions on the resulting considerations.
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Notes
- 1.
They are broadly discussed in the literature, e.g., Cameron (2005).
- 2.
European Council, Lisbon Summit 2000, March 23–24.
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Bal-Woźniak, T. (2015). Creating Sustainable Enterprise Using the Substantive Innovativeness Model. In: O'Riordan, L., Zmuda, P., Heinemann, S. (eds) New Perspectives on Corporate Social Responsibility. FOM-Edition. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-06794-6_5
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