Development of Research Design and Methodology
The present research seeks to explore two related current concepts which have not yet been profoundly analysed. This chapter aims at developing our research design in order to answer the central research question of this thesis: How does the socially innovative business strategy shared value lead to economic success? Subsequently, we present the reasoning for qualitative expert interviews as selected methodology for our study. Pursuant to this, we describe how the methodology was implemented in our study on the configuration of the shared value business model of German social and organic fashion labels.
KeywordsMarketing Turkey Product Line Dura
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