Abstract
In this section the application of descriptive and causal analysis will be explained to answer the previously raised research questions and to test the hypotheses. Furthermore, this chapter provides an overview of the data source, the collection of data as well as its operationalization from raw data into variables.
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© 2014 Springer Fachmedien Wiesbaden
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Praceus, S. (2014). Methodology. In: Consumer Innovation at the Base of the Pyramid. Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05105-1_5
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DOI: https://doi.org/10.1007/978-3-658-05105-1_5
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-05105-1
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