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B-to-B-Branding – Emotionale Markennamen für funktionale Produkte

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Literatur

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Authors and Affiliations

  1. NOMEN International Deutschland GmbH, Düsseldorf, Deutschland

    Sybille Kircher

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  1. Sybille Kircher
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Correspondence to Sybille Kircher .

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Editors and Affiliations

  1. FB Wirtschaftswissenschaften, HWR Berlin, Berlin, Berlin, Germany

    Carsten Baumgarth

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Kircher, S. (2018). B-to-B-Branding – Emotionale Markennamen für funktionale Produkte. In: Baumgarth, C. (eds) B-to-B-Markenführung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05097-9_27

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  • DOI: https://doi.org/10.1007/978-3-658-05097-9_27

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-05096-2

  • Online ISBN: 978-3-658-05097-9

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