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© 2014 Springer Fachmedien Wiesbaden
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Haller, P., Twardawa, W. (2014). V. Herstellermarken in der Burnout-Falle. In: Die Zukunft der Marke. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-04982-9_5
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DOI: https://doi.org/10.1007/978-3-658-04982-9_5
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-04981-2
Online ISBN: 978-3-658-04982-9
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