Abstract
Before the attributes of LBACs can be addressed, it is necessary to provide the methodological framework and to introduce the chosen research design under which these attributes will be systematically derived. Hereinafter, it is thus the aim to describe the concept of taxonomy as the underlying scientific rationale, to clarify the structural properties of attributes and to discuss different approaches to the latter’s derivation.
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© 2014 Springer Fachmedien Wiesbaden
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Kastner, O. (2014). Attributes of Luxury Brand-Art Collaborations. In: When Luxury Meets Art. BestMasters. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-04576-0_3
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DOI: https://doi.org/10.1007/978-3-658-04576-0_3
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-04575-3
Online ISBN: 978-3-658-04576-0
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