Introduction

Chapter
Part of the BestMasters book series (BEST)

Abstract

Since 2010 the German association “Anglizismus des Jahres” collects words and phrases which have been adopted from English to the German language, thus gaining increased awareness in society. In 2012 the official committee elected CROWDFUNDING as to be anglicism of the year.

Keywords

Europe Marketing 

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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.FH Oberösterreich, Campus SteyrSteyrAustria

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