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Kompendium Geschäftsmodell-Innovation pp 31–49Cite as

Design und Entwicklung der Business Model-Innovation

Zusammenfassung

Die Business Model-Innovation hat in den letzten Jahren zunehmend an Bedeutung gewonnen. Insbesondere in dynamischen Wettbewerbsumfeldern kommt der Business Model-Innovation eine erfolgskritische Bedeutung zu. Der Beitrag thematisiert unterschiedliche Begriffsverständnisse und damit einhergehende Inhalte der Business Model-Innovation. Zudem wird ein Überblick über bestehende Prozessansätze der Business Model-Innovation gegeben. Auf dieser Basis wird ein integrativer Business Model-Innovation Prozessansatz entwickelt.

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Abb. 2.1
Abb. 2.2
Abb. 2.3
Abb. 2.4

Notes

  1. 1.

    Vgl. Johnson et al. (2008a, S. 50 f.).

  2. 2.

    Vgl. Budde et al. (2000, S. 99–107), Linder und Cantrell (2000), Deloitte (2002), Boston Consulting Group (2002), Mercer Management Consulting (2003).

  3. 3.

    Vgl. IBM (2009).

  4. 4.

    Schneider und Spieth (2013, S. 2).

  5. 5.

    Stewart und Zhao (2000, S. 290).

  6. 6.

    Magretta (2002, S. 87).

  7. 7.

    Vgl. Chesbrough (2010), S. 358).

  8. 8.

    Vgl. Wirtz (2013, S. 205).

  9. 9.

    Vgl. Zollenkop (2006, S. 117), Schallmo (2013, S. 29).

  10. 10.

    Vgl. Markides (2006, S. 19–25), Johnson (2010, S. 13), Malhotra (2000, S. 2 ff.), Demil und Lecocq (2010, S. 229 f.).

  11. 11.

    Vgl. Casadesus-Masanell und Ricart (2010, S. 200 ff.).

  12. 12.

    Vgl. Johnson et al. (2008a, S. 50–59).

  13. 13.

    Vgl. Magretta (2002, S. 93), Schweizer (2005, S.43 ff.), Teece (2010, S. 180).

  14. 14.

    Vgl. Wirtz (2013, S. 207 f.).

  15. 15.

    Vgl. Malhotra (2000), S. 2).

  16. 16.

    Vgl. Demil und Lecocq (2010, S. 229).

  17. 17.

    Vgl. Wirtz (2013, S. 208).

  18. 18.

    Vgl. Australien Business Foundation (2012, S. 56).

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Authors and Affiliations

  1. Lehrstuhl für Informations- und Kommunikationsmanagement, Deutsche Universität für Verwaltungswissenschaften, Freiherr-vom-Stein-Straße 2, 67346, Speyer, Deutschland

    Univ.-Prof. Dr. Bernd W. Wirtz & Dipl.-Kfm. Marc-Julian Thomas

  2. Deutsches Forschungsinstitut für öffentliche Verwaltung Speyer, Freiherr-vom-Stein-Straße 2, 67346, Speyer, Deutschland

    Dipl.-Kfm. Marc-Julian Thomas

Authors
  1. Univ.-Prof. Dr. Bernd W. Wirtz
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  2. Dipl.-Kfm. Marc-Julian Thomas
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Correspondence to Bernd W. Wirtz .

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  1. Universität Ulm, Ulm, Germany

    Daniel R.A. Schallmo

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Wirtz, B., Thomas, MJ. (2014). Design und Entwicklung der Business Model-Innovation. In: Schallmo, D. (eds) Kompendium Geschäftsmodell-Innovation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-04459-6_2

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