Structure of part III

Chapter
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)

Abstract

Part III presents the first empirical study I have conducted in order to deal with the research gap presented in the previous part. I used a multiple case study approach (Eisenhardt, 1989) in order to contribute to the literature on antecedents of corporate innovation community social capital. My empirical setting is five innovation communities supported by different organizations of diverse sizes and with different industry backgrounds. Company size ranges from 500 to 360,000 employees. Industry settings vary from toy manufacturing to automobile. My primary data sources are 72 semistructured interviews with community members as well as community managers. As recommended by Jick (1979), I triangulated the interviews with other data sources, i.e., 14 community workshop observations, three group interviews, and analysis of interaction on community platforms.

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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Innovation & Value CreationFriedrich-Alexander-UniversityNurembergGermany

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