In this chapter, I present my hypothesized model. The chapter is organized as follows. First, I present my hypotheses concerning the relationships between different dimensions of social capital. Second, I present my hypotheses for the relationships between the “Big 5” personality traits and structural as well as cognitive community social capital. Finally, I present hypotheses on the relationships between motivations of community members and structural as well as cognitive social capital in corporate innovation community settings. The hypothized model is depicted in Figure 21. The conceptualization of social capital in the model is similar to Tsai and Ghoshal (1998). More specifically, the model treats network size (i.e., structural social capital) as well as shared visions and languages (i.e., cognitive social capital) as antecedents of tie strength as well as trust (i.e., relational social capital).
KeywordsSocial Capital Community Member Intrinsic Motivation Network Size Extrinsic Motivation
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