Abstract
How people perceive and judge risks and what kind of risks motivate their behavior in which way, are crucial questions in consumer research (Mitchell, 1999).
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Notes
- 1.
‘Gender’ and ‘sex’ are used synonymously in this thesis. In general both terms refer to biological sex due to the thesis’ focus on explaining differences in risk perception between women and men. For a detailed definition and further discussion of two terms see chapter 3.1.
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© 2014 Springer Fachmedien Wiesbaden
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Bieberstein, A. (2014). Introduction. In: An Investigation of Women’s and Men’s Perceptions and Meanings Associated with Food Risks. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-03275-3_1
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DOI: https://doi.org/10.1007/978-3-658-03275-3_1
Publisher Name: Springer VS, Wiesbaden
Print ISBN: 978-3-658-03274-6
Online ISBN: 978-3-658-03275-3
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