Abstract
Markets around the globe are set to experience increasing turbulence in the coming years. That means greater uncertainty for companies' strategic planning – more volatility, more complexity and more ambiguity. The tools managers use for strategic planning and forecasting have changed considerably in the past few decades. But they are inadequate when faced with today's fast-changing environments. Scenario-based planning can be the answer to cope with the challenges of today's business.
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Geissler, C., Krys, C. (2013). The challenges of strategic management in the twenty-first century. In: Schwenker, B., Wulf, T. (eds) Scenario-based Strategic Planning. Roland Berger School of Strategy and Economics. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02875-6_2
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DOI: https://doi.org/10.1007/978-3-658-02875-6_2
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