Case descriptions and within-case analyses

  • Nicolas Lohr

Abstract

This chapter aims to provide the reader with an extensive description of each case of subsidiary internationalization, encompassing a brief overview of the case company and the focal subsidiary as well as a description of historic internationalization processes and future outlooks for related cross-border subsidiary mandates. Each case description will be split into the initial mandate gain and subsequent mandate modifications, including a current outlook for mandate development. Finally, the outcome of the three most relevant within-case analysis techniques – critical incident charts, event-state networks and case dynamics matrixes – will be outlined for each case. While critical incident charts should help the observer to quickly obtain a broader picture of the core process items, the subsequent illustration of event-state networks should enable third party investigators to get a sound understanding about what states or events caused subsidiary internationalization processes to unfold in a particular form. Finally, case dynamics matrixes should allow for differentiated perspectives from the parent company and the focal subsidiary on stimuli, causes and effects related to internationalization processes of foreign subsidiaries.

Keywords

Economic Crisis Manifold Europe Marketing Malaysia 

Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  • Nicolas Lohr
    • 1
  1. 1.Dissertation University of Fribourg in SwitzerlandFribourgSwitzerland

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