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Kreativität, Innovation, Entrepreneurship pp 353–369Cite as

Geschäftsmodellinnovation und Entrepreneurship

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Zusammenfassung

Im Zentrum dieses Kapitels stehen Geschäftsmodellinnovationen und deren Bedeutung für Unternehmen und Forschung. Das Konzept von Geschäftsmodellen wird vorgestellt und die Gründe analysiert, warum allgemein anerkannte Definitionen bislang fehlen. Die Relevanz der Fähigkeit zur Geschäftsmodellinnovation für Start-ups als auch für etablierte Unternehmen wird präsentiert. Es wird dargelegt, warum Unternehmen sich nicht mehr ausschließlich auf Produkt- oder Prozessinnovationen konzentrieren sollten, um langfristig erfolgreich zu sein. Zudem werden die Verbindungen zwischen Entrepreneurship- und Geschäftsmodellforschung aufgezeigt und auf deren Parallelen hingewiesen.

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Authors and Affiliations

  1. Abteilung für Innovationsmanagement und Unternehmensgründung, Alpen-Adria-Universität Klagenfurt, Universitätsstraße 65–67, 9020, Klagenfurt, Österreich

    Patrick Holzmann, Veronika Gustafsson & Erich J. Schwarz

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  1. Patrick Holzmann
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  2. Veronika Gustafsson
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  3. Erich J. Schwarz
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Correspondence to Patrick Holzmann .

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  1. Klagenfurt/Celovec, Austria

    Diana E. Krause

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Holzmann, P., Gustafsson, V., Schwarz, E.J. (2013). Geschäftsmodellinnovation und Entrepreneurship. In: Krause, D. (eds) Kreativität, Innovation, Entrepreneurship. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02551-9_18

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  • DOI: https://doi.org/10.1007/978-3-658-02551-9_18

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