Summary and contribution

Chapter
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)

Abstract

This thesis dealt with managing the lifecycle of OIPs. It provided groundwork in structuring and prioritizing an OIP’s lifecycle by developing the OIP lifecycle model. Furthermore, it provided guidelines on what to do in each phase of an OIP’s lifecycle and how to deal with challenges that arise. Based on this knowledge, practitioners can now manage the lifecycle of OIPs based on an informed approach. In addition, researchers can answer the initially stated question whether it is more important to take care of a user-centered design process during development, or whether it is more important to invest time in community management.

Keywords

Marketing 

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Lehrstuhl Wirtschaftsinformatik IUniversität Erlangen-NürnbergNürnbergDeutschland

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