Abstract
The emergence and rise of social media and web 2.0 technologies have made user-generated content one of the driving forces of online experiences. User-generated content (UGC), for example in the form of user reviews or blog posts, is one of the most influential sources of online information today.
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© 2014 Springer Fachmedien Wiesbaden
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Dennhardt, S. (2014). Perception of User-generated Brands: A New Power in the Minds of Consumers?. In: User-Generated Content and its Impact on Branding. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02350-8_7
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DOI: https://doi.org/10.1007/978-3-658-02350-8_7
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-02349-2
Online ISBN: 978-3-658-02350-8
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