Abstract
The emergence and rise of social media have made user-generated content one of the driving forces of online experiences today. User-generated content (UGC, also called user-created content or user-generated media), for example in the form of user-reviews or blog-posts, is one of the most influential sources of online information today (Constantinides and Fountain 2008).
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© 2014 Springer Fachmedien Wiesbaden
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Dennhardt, S. (2014). Introduction. In: User-Generated Content and its Impact on Branding. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02350-8_1
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DOI: https://doi.org/10.1007/978-3-658-02350-8_1
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-02349-2
Online ISBN: 978-3-658-02350-8
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