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Supply Chain Management – Sales & Operations Planning in der Fast-Moving-Consumer-Goods-Industrie

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Unternehmenssteuerung in der produzierenden Industrie

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Zusammenfassung

Im Beitrag werden die Grundsätze im Sales & Operations Planning (S & OP) und der Integration von Absatz- und Wertschöpfungsprozessen erläutert. Es wird deren zunehmende Relevanz vor dem Hintergrund erhöhter Volatilität dargestellt sowie methodische Grundlagen erläutert.

Anschließend wird die konkrete Ausprägung der S & OP am Beispiel eines Unternehmens der Kommunikationselektronik beschrieben. Anhand dieses Fallbeispiels werden Erfolgsfaktoren abgeleitet und Hinweise für die Praxis gegeben.

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Quellenverzeichnis

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Author information

Authors and Affiliations

  1. Horváth & Partners, Wien, Deutschland

    Christian Daxböck

  2. Horváth & Partners, Muenchen, Deutschland

    Dominik Fuchs

  3. Horváth & Partners, Frankfurt, Deutschland

    Christian Lechner

Authors
  1. Christian Daxböck
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  2. Dominik Fuchs
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  3. Christian Lechner
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Corresponding author

Correspondence to Christian Daxböck .

Editor information

Editors and Affiliations

  1. Steinbeis-Hochschule Berlin, Hamburg, Germany

    Frank Keuper

  2. Horváth & Partner GmbH, München, Germany

    Ralf Sauter

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Daxböck, C., Fuchs, D., Lechner, C. (2014). Supply Chain Management – Sales & Operations Planning in der Fast-Moving-Consumer-Goods-Industrie. In: Keuper, F., Sauter, R. (eds) Unternehmenssteuerung in der produzierenden Industrie. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02142-9_15

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  • DOI: https://doi.org/10.1007/978-3-658-02142-9_15

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-02141-2

  • Online ISBN: 978-3-658-02142-9

  • eBook Packages: Business and Economics (German Language)

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