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Service Value – Eine Einführung in die theoretischen und praktischen Problemstellungen

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Service Value als Werttreiber

Zusammenfassung

Der Service Value ist in den letzten Jahren zunehmend in den Mittelpunkt der wissenschaftlichen Diskussionen gerückt. Aufbauend auf der Diskussion über die Dienstleistungsqualität, Dienstleistungsproduktivität und Kundenintegration gewinnt die Frage der Wertgenerierung von Dienstleistungen aus Anbieter- und Kundensicht zunehmend an Bedeutung. Abbildung 1 zeigt verschiedene Phasen und Themenschwerpunkte, die das Dienstleistungsmanagement durchlaufen hat und zum Thema des Service Value geführt haben.

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Authors and Affiliations

  1. Wirtschaftswissenschaftliche Fakultät Lehrstuhl für Marketing und Unternehmensführung Honorarprofessor an der Technischen Universität München, Universität Basel, Peter Merian-Weg 6, CH-4002, Basel, Schweiz

    Prof. Dr. Manfred Bruhn

  2. Institut für Marketing und Management Lehrstuhl für Dienstleistungsmanagement, Universität Hohenheim, Wollgrasweg 23, D-70593, Stuttgart, Deutschland

    Prof. Dr. Karsten Hadwich

Authors
  1. Prof. Dr. Manfred Bruhn
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  2. Prof. Dr. Karsten Hadwich
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Correspondence to Manfred Bruhn .

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Editors and Affiliations

  1. Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Switzerland

    Manfred Bruhn

  2. Institut für BWL (510P), Universität Hohenheim, Stuttgart, Germany

    Karsten Hadwich

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Bruhn, M., Hadwich, K. (2014). Service Value – Eine Einführung in die theoretischen und praktischen Problemstellungen. In: Bruhn, M., Hadwich, K. (eds) Service Value als Werttreiber. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02140-5_1

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  • DOI: https://doi.org/10.1007/978-3-658-02140-5_1

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  • Online ISBN: 978-3-658-02140-5

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