Exporting Culture

pp 39-52


Spending on culture is a solid investment

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Influenced by the book “Mainstream” by French sociologist Frédéric Martel we started to think about some of the questions it raised. There are three topics of specific interest. One is the idea of national identities and the role they play in a global world. The second is the dominance of US-American popular culture. And last but not least we would like to have a closer look at how Europe exports its culture or – maybe more precisely – cultures, to the world. Cultural transfer, embodied in European arts projects, seems to be a key answer to many of the issues raised in this but also in the other texts in this volume. Therefore, Gernot Wolfram further explores cultural transfer and the prerequisites of European cross-border art projects in his contribution to this book.