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Wissen aus analogen Märkten für Innovationen nutzen – Gründe und Vorgehensweisen

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Innovationen durch Wissenstransfer

Zusammenfassung

In den letzten Jahren hat sich ein eindeutiger Trend hin zu offenen Innovationsmodellen gezeigt: Längst haben nicht mehr nur unternehmensinterne Forschungs- und Entwicklungsabteilungen den Exklusivanspruch auf die Entwicklung neuer Produkte, Services oder Geschäftsmodelle. Neues entsteht dadurch, dass Unternehmen systematisch externe Innovationsquellen erschließen. In den meisten Fällen beschränkt sich dies jedoch auf offene Innovationsprozesse in Kooperation mit Kunden, Lieferanten oder Mitbewerbern innerhalb der eigenen Industrie. Dieser Buchbeitrag präsentiert, wann und warum es für Unternehmen Sinn macht und wie es gelingt, die eigenen Industriegrenzen zu überschreiten und systematisch Innovationswissen aus analogen, d. h. über strukturell ähnliche Problemstellungen verbundenen Märkten einzubeziehen. In einem ersten Schritt werden dazu Mechanismen und Effekte der Integration von Wissen aus analogen Märkten diskutiert und darauf aufbauend konkrete Einblicke in die Nutzung des „Analogous Market Effect“ in der unternehmerischen Praxis gegeben.

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Notes

  1. 1.

    http://knowledgetoday.wharton.upenn.edu/2013/04/how-open-innovation-is-solving-some-of-nasas-trickiest-problems/.

  2. 2.

    Lead-User-Projekte folgen einer vierstufigen Methode, die von Prof. Eric von Hippel am MIT entwickelt wurde. Ziel dieser Methode ist es, systematisch Anwender mit besonders fortschrittlichen Bedürfnissen zu identifizieren und in unternehmensinterne Innovationsprojekte zu integrieren. Lead User zeichnen sich dadurch aus, dass sie neue Bedürfnisse, die sich zukünftig auf dem Markt durchsetzen werden und für die es heute noch keine Lösungen gibt, beträchtlich früher verspüren als die Masse. Daher müssen sie sich für Ideen nicht erst in eine zukünftige Verwendungssituation hineinversetzen. Zudem profitieren Lead User in hohem Maße von Innovationen, da ihre Bedürfnisse durch die bestehenden Produkte auf dem Markt nicht gedeckt sind. Der erwartete Nutzen kann dabei so groß sein, dass Lead User in Ermangelung entsprechender Herstellerangebote selbst innovieren.

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Authors and Affiliations

  1. Department of Innovation and Organizational Economics, Copenhagen Business School, Kilevej 14a, Frederiksberg, Dänemark

    Dr. Marion K. Poetz

  2. winnovation consulting gmbh, Karl-Schweighofer-Gasse 12/6, 1070, Wien, Österreich

    Gertraud Leimüller

Authors
  1. Dr. Marion K. Poetz
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  2. Gertraud Leimüller
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Correspondence to Marion K. Poetz .

Editor information

Editors and Affiliations

  1. Technische Universität Hamburg-Harburg, Hamburg, Germany

    Cornelius Herstatt

  2. Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg, Hamburg, Germany

    Katharina Kalogerakis

  3. Bern, Schwyz, Switzerland

    Marc Schulthess

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Poetz, M., Leimüller, G. (2014). Wissen aus analogen Märkten für Innovationen nutzen – Gründe und Vorgehensweisen. In: Herstatt, C., Kalogerakis, K., Schulthess, M. (eds) Innovationen durch Wissenstransfer. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-01566-4_2

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  • DOI: https://doi.org/10.1007/978-3-658-01566-4_2

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-01565-7

  • Online ISBN: 978-3-658-01566-4

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