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Branded Spaces pp 43–61Cite as

Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True

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Part of the book series: Management – Culture – Interpretation ((MCI))

Abstract

Linked to the image of a destination, signs and symbols are important instruments in tourism with architecture playing a dominant role in this context. Recognition value might be one reason, the tourist’s search for the photogenic, another. “Environments which are not visually distinct in some way or other are very unlikely to be consumed.” (Urry 1995: 189) Konrad thus argues, “for the masses, architecture is a major element of the semiotics of tourism leading to the connotation of a place … and because of expanding tourism the construction of architectural icons has become an increasingly popular phenomenon” (2010: 228).

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Authors and Affiliations

  1. Sun Yat-Sen University, Guangzhou, china

    Jan Specht

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  1. Jan Specht
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Correspondence to Jan Specht .

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Editors and Affiliations

  1. Karlsruhe, 76133, Germany

    Stephan Sonnenburg

  2. FH Joanneum University of Applied Sciences, Alte Poststraße 147-154, Graz, 8020, Austria

    Laura Baker

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Specht, J. (2013). Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True. In: Sonnenburg, S., Baker, L. (eds) Branded Spaces. Management – Culture – Interpretation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01561-9_3

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