Branded Spaces pp 261-277 | Cite as

Branding as Enabling Knowledge Creation: The Role of Space and Cognition in Branding Processes

  • Markus F. PeschlEmail author
  • Thomas Fundneider
Part of the Management – Culture – Interpretation book series (MCI)


This paper introduces the concept of enabling, as opposed to managing or controlling, as a key characteristic and attitude for designing spaces which are supposed to have a ‘branding effect’. In our case we will focus on a very specific notion of branding or branded spaces; namely, spaces that are branded for creating (new) knowledge. It can be seen easily that this is a very generic understanding of brand that can be applied to many domains. In other words, we see a brand not primarily as a product, but as a state of knowledge.


Knowledge Creation Knowledge Process Design Thinking Epistemic Virtue Epistemic Practice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.University of ViennaViennaGermany
  2. 2.ViennaGermany

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