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Tangible Business Model Sketches to Facilitate Intersubjectivity and Creativity in Innovation Encounters

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Narrative and Innovation

Part of the book series: Management – Culture – Interpretation ((MCI))

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Abstract

The coming together of diverse viewpoints has been heralded as fruitful for innovative ideas. But for innovation to actually happen, collaboration and effective communication are required.

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References

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Mitchell, R. (2013). Tangible Business Model Sketches to Facilitate Intersubjectivity and Creativity in Innovation Encounters. In: Müller, A., Becker, L. (eds) Narrative and Innovation. Management – Culture – Interpretation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01375-2_8

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