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Kulturspezifik in der europäischen Wirtschaftskommunikation pp 209–227Cite as

Business Communication and Social Media: Tendencies, Problems and Future in Latvia

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Part of the book series: Europäische Kulturen in der Wirtschaftskommunikation ((EKW,volume 22))

Zusammenfassung

Such internet social media as blogs and micro-blogs, social networks, content communities, forums and wikis in Latvia are gaining more popularity among users. It also motivates companies to communicate in this environment. Brands are creating their profiles in social networks, blogging and communicating in forums and publishing video. However, crucial issue here is whether all Latvian companies use social media in their communication pursuant to the specifics of this environment.

This work has been supported by the European Social Fund within the project «Support for Doctoral Studies at University of Latvia».

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Author information

Authors and Affiliations

  1. Faculty of Social Sciences, University of Latvia, Rigas, Latvia

    Olga Kazaka

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  1. Olga Kazaka
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  1. Honkaistentie 26/4, Turku, 20900, Finland

    Christopher M. Schmidt

  2. Gertrudes iela 123-12, Riga, LV-1009, Latvia

    Ainars Dimants

  3. Hiekkaharjuntie 15, Jyväskylä, FIN-40660, Finland

    Jaakko Lehtonen

  4. , Dept. of Computer Science, Aarhus University, Aabogade 34, Aarhus, 8200, Denmark

    Martin Nielsen

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Kazaka, O. (2013). Business Communication and Social Media: Tendencies, Problems and Future in Latvia. In: Schmidt, C., Dimants, A., Lehtonen, J., Nielsen, M. (eds) Kulturspezifik in der europäischen Wirtschaftskommunikation. Europäische Kulturen in der Wirtschaftskommunikation, vol 22. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01236-6_13

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  • DOI: https://doi.org/10.1007/978-3-658-01236-6_13

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