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The Role of Blogging in Corporate Communication and its Application by Hungarian Companies

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Part of the Europäische Kulturen in der Wirtschaftskommunikation book series (EKW,volume 22)

Zusammenfassung

Corporate communication has had to adapt to the increasing dominance of CMC (computer-based communication). The spread of web 2.0 applications has created the opportunity to establish a direct, bidirectional form of internal and external communication.

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Borgulya, Á., Háhn, J. (2013). The Role of Blogging in Corporate Communication and its Application by Hungarian Companies. In: Schmidt, C., Dimants, A., Lehtonen, J., Nielsen, M. (eds) Kulturspezifik in der europäischen Wirtschaftskommunikation. Europäische Kulturen in der Wirtschaftskommunikation, vol 22. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01236-6_11

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  • DOI: https://doi.org/10.1007/978-3-658-01236-6_11

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  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-01235-9

  • Online ISBN: 978-3-658-01236-6

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